business / news / / M Live Michigan
Coca-Cola beat out other popular drink companies, including Keurig Dr Pepper, Pepsi and Red Bull.
The University of Michigan will sign a university-wide exclusive beverage deal with Coca-Cola.
KEY POINTS
- More than 3,000 university stakeholders gave feedback via surveys or virtual town halls for this decision.
- The new Coca-Cola agreement includes direct sponsorship funding, student scholarships, internships, and ambassadorships.
- Full transition to Coca-Cola products is expected by the start of the fall 2026 term.
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