# Coca-Cola beat out other popular drink companies, including Keurig Dr Pepper, Pepsi and Red Bull.

*business · news · 2026-05-26 · M Live Michigan *

## Key points

- The University of Michigan will sign a university-wide exclusive beverage deal with Coca-Cola.
- More than 3,000 university stakeholders gave feedback via surveys or virtual town halls for this decision.
- The new Coca-Cola agreement includes direct sponsorship funding, student scholarships, internships, and ambassadorships.
- Full transition to Coca-Cola products is expected by the start of the fall 2026 term.

**Companies:** Coca-Cola
**Countries:** United States

[Read the full story on M Live Michigan ](https://www.mlive.com/news/ann-arbor/2026/05/coca-cola-to-be-university-of-michigans-exclusive-beverage-partner.html)

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