business / news / / Los Angeles Times
Kroger is laying the groundwork for lower prices across product categories.
Kroger CEO Greg Foran plans to implement significant, broad-based price cuts to regain market share.
KEY POINTS
- Kroger will test and phase in price reductions across thousands of products, not just selected categories.
- Kroger aims to double its new store openings in 2025, reaching 70 to 80 new locations.
- Foran plans to cut costs by directly importing merchandise and using technology more efficiently.
- Kroger is exploring strategic expansion in the Northeast and high-growth states like Texas and Florida.
COMPANIES
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