# Kroger is laying the groundwork for lower prices across product categories.

*business · news · 2026-05-21 · Los Angeles Times*

## Key points

- Kroger CEO Greg Foran plans to implement significant, broad-based price cuts to regain market share.
- Kroger will test and phase in price reductions across thousands of products, not just selected categories.
- Kroger aims to double its new store openings in 2025, reaching 70 to 80 new locations.
- Foran plans to cut costs by directly importing merchandise and using technology more efficiently.
- Kroger is exploring strategic expansion in the Northeast and high-growth states like Texas and Florida.

**Companies:** Walmart Inc., Amazon.com Inc., Kroger Co., Costco Wholesale Corp.
**Countries:** United States, New Zealand

[Read the full story on Los Angeles Times](https://www.latimes.com/business/story/2026-05-21/kroger-plans-biggest-price-cuts-in-years-to-take-on-walmart-costco)

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