business / news / / The Economic Times
PepsiCo is looking to transition almost its entire beverage portfolio in India to zero-sugar or mid-calorie products, up from 55-60% currently.
PepsiCo plans to shift nearly 100% of its India beverage portfolio to zero or mid-calorie options.
KEY POINTS
- PepsiCo India will invest Rs 5,700 crore between 2025 and 2030 for capacity expansion.
- PepsiCo uses a WhatsApp app, Pep Genie, and social listening for consumer data and insights.
- PepsiCo now splits advertising budgets equally between digital and television, moving away from TV-only campaigns.
- India is one of PepsiCo's 13 anchor markets, expected to drive over 85% of future growth.
COMPANIES
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