# PepsiCo is looking to transition almost its entire beverage portfolio in India to zero-sugar or mid-calorie products, up from 55-60% currently.

*business · news · 2026-04-29 · The Economic Times*

## Key points

- PepsiCo plans to shift nearly 100% of its India beverage portfolio to zero or mid-calorie options.
- PepsiCo India will invest Rs 5,700 crore between 2025 and 2030 for capacity expansion.
- PepsiCo uses a WhatsApp app, Pep Genie, and social listening for consumer data and insights.
- PepsiCo now splits advertising budgets equally between digital and television, moving away from TV-only campaigns.
- India is one of PepsiCo's 13 anchor markets, expected to drive over 85% of future growth.

**Companies:** PepsiCo
**Countries:** India, United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/et-front/pepsico-playbook-zero-sugar-100-growth-in-india/articleshow/130618041.cms)

---

Canonical: https://newsio.io/n/75cf7efd-42d6-49d7-af71-0d427a4649c0/pepsico-is-looking-to-transition-almost-its-entire-beverage-portfolio-in-india-t
Summarized by Newsio from The Economic Times. https://newsio.io/how-it-works