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Altria raised prices about 3% in the U.S. across its Marlboro business run through Philip Morris USA.
Altria raised Marlboro cigarette prices by about 3% in the U.S.
KEY POINTS
- Altria did not increase prices on its Basic brand to maintain aggressive promotion.
- Goldman Sachs and analyst Bonnie Herzog provided details on Altria's selective pricing strategy.
- British American Tobacco is being monitored alongside Altria amid ongoing cigarette price increases.
COMPANIES
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