# Altria raised prices about 3% in the U.S. across its Marlboro business run through Philip Morris USA.

*business · news · 2026-04-13 · Seeking Alpha*

## Key points

- Altria raised Marlboro cigarette prices by about 3% in the U.S.
- Altria did not increase prices on its Basic brand to maintain aggressive promotion.
- Goldman Sachs and analyst Bonnie Herzog provided details on Altria's selective pricing strategy.
- British American Tobacco is being monitored alongside Altria amid ongoing cigarette price increases.

**Companies:** Altria Group, Inc., British American Tobacco
**Countries:** United States, United Kingdom

[Read the full story on Seeking Alpha](https://seekingalpha.com/news/4574377-altria-and-british-american-tobacco-are-on-watch-as-cigarette-price-increases-continue)

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