business / news / / Reuters
China's carmakers are hunting for their own "Yaris moment" - the kind of locally tailored breakthrough that helped Toyota conquer Europe.
Chinese automakers are now developing vehicles specifically for foreign markets, not just tweaking existing models.
KEY POINTS
- BYD's Dolphin G hatchback, designed for Europe, targets local preferences absent in China's market.
- Chery's Lepas 2 and SAIC's MG2 hatchbacks are tailored for Europe's preference for smaller vehicles.
- Jetour and Chery are launching vehicles in foreign markets before China, including a plug-in diesel hybrid pickup in Australia.
- BYD aims for half its sales to come from overseas markets by 2030, emphasizing global strategy.
COMPANIES
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