# In 2023, Ashley, a freshman at Quinnipiac University, in Connecticut, had fifteen thousand dollars in her bank account.

*business · news · 2026-05-02 · The New Yorker*

## Key points

- A 2024 LendingTree survey found nearly a quarter of Disney visitors went into debt for a trip.
- Gen Z is the most likely generation to take on debt for Disney trips, per the survey.
- Disney launched its third co-branded credit card, Disney Inspire Visa, in 2024 for park and product rewards.
- Some Disney fans openly document or joke about their debt online, normalizing Disney-related financial hardship.
- The price of a single-park Disney World day ticket surpassed $200 for the first time in 2025.

**Companies:** Walt Disney Company
**Countries:** United States, United Kingdom

[Read the full story on The New Yorker](https://www.newyorker.com/culture/the-lede/are-disney-adults-the-happiest-debtors-on-earth)

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