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The current front-of-shirt deal is unlikely to continue beyond the 2026/27 campaign.
Liverpool's front-of-shirt sponsorship with Standard Chartered is unlikely to continue after 2026/27.
KEY POINTS
- Liverpool is seeking to increase its shirt sponsorship revenue from £50m to at least £70m annually.
- The club believes its highly engaged fanbase justifies a higher sponsorship fee than Standard Chartered will pay.
- Liverpool's sleeve sponsorship with Expedia, worth £15m per year, also ends next summer and is targeted for £20m+.
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