# The current front-of-shirt deal is unlikely to continue beyond the 2026/27 campaign.

*business · news · 2026-04-08 · Yardbarker*

## Key points

- Liverpool's front-of-shirt sponsorship with Standard Chartered is unlikely to continue after 2026/27.
- Liverpool is seeking to increase its shirt sponsorship revenue from £50m to at least £70m annually.
- The club believes its highly engaged fanbase justifies a higher sponsorship fee than Standard Chartered will pay.
- Liverpool's sleeve sponsorship with Expedia, worth £15m per year, also ends next summer and is targeted for £20m+.

**Countries:** United Kingdom

[Read the full story on Yardbarker](https://www.yardbarker.com/soccer/articles/liverpool_set_to_end_standard_chartered_deal_as_club_eyes_70m_boost/s1_15959_43701274)

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