genai / news / / Marketing Interactive
Adobe is betting big on agentic AI to redefine how brands manage customer journeys.
Adobe CX Enterprise introduces agentic AI agents embedded across workflows for end-to-end customer lifecycle management.
KEY POINTS
- The system features Adobe Brand Intelligence and Engagement Intelligence engines for brand alignment and lifetime value optimisation.
- Adobe Experience Platform Agent Orchestrator allows businesses to build and coordinate AI agents across Adobe and third-party ecosystems.
- CX Enterprise Coworker translates business goals into coordinated, multi-step execution across marketing and engagement agents.
COMPANIES
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