business / news / / The Economic Times
Streaming powerhouses are choosing to partner with Indian digital platforms.
Warner Bros Discovery launched an HBO Max hub on JioHotstar instead of a standalone service in India.
KEY POINTS
- JioHotstar, formed from JioCinema and Disney+ Hotstar's merger, has around 400 million monthly active users.
- BBC now distributes via Prime Video Channels and Tata Play Binge, integrating its BBC Player service locally.
- Foreign streamers access India’s 600 million OTT users through partnerships, avoiding direct market investments.
- HBO Max's content add-on on JioHotstar starts at Rs 49 per month for Indian subscribers.
COMPANIES
Summarized by Newsio from The Economic Times. How we summarize →