# Streaming powerhouses are choosing to partner with Indian digital platforms.

*business · news · 2026-04-17 · The Economic Times*

## Key points

- Warner Bros Discovery launched an HBO Max hub on JioHotstar instead of a standalone service in India.
- JioHotstar, formed from JioCinema and Disney+ Hotstar's merger, has around 400 million monthly active users.
- BBC now distributes via Prime Video Channels and Tata Play Binge, integrating its BBC Player service locally.
- Foreign streamers access India’s 600 million OTT users through partnerships, avoiding direct market investments.
- HBO Max's content add-on on JioHotstar starts at Rs 49 per month for Indian subscribers.

**Companies:** Disney+, Warner Bros Discovery, BBC, JioStar, JioHotstar, Prime Video, Tata Play
**Countries:** India, United Kingdom, United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/industry/media/entertainment/global-streaming-platforms-trade-control-for-scale-in-indias-ott-market/articleshow/130323501.cms)

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