business / news / / New York Post
PepsiCo waited too long to slash prices on its $7-a-bag snacks, according to a report.
PepsiCo missed internal revenue targets by over $1 billion for two consecutive years before cutting prices.
KEY POINTS
- Executives debated price cuts since at least 2024 but resisted due to concerns over short-term revenue loss.
- Walmart and other retailers reduced shelf space for Frito-Lay products, favoring cheaper alternatives as sales declined.
- Frito-Lay's revenue turned negative in 2024 for the first time in over a decade, ending 53 quarters of growth.
- PepsiCo's reliance on promotions and smaller portions failed to offset declining sales caused by high prices.
COMPANIES
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