# PepsiCo waited too long to slash prices on its $7-a-bag snacks, according to a report.

*business · news · 2026-04-07 · New York Post*

## Key points

- PepsiCo missed internal revenue targets by over $1 billion for two consecutive years before cutting prices.
- Executives debated price cuts since at least 2024 but resisted due to concerns over short-term revenue loss.
- Walmart and other retailers reduced shelf space for Frito-Lay products, favoring cheaper alternatives as sales declined.
- Frito-Lay's revenue turned negative in 2024 for the first time in over a decade, ending 53 quarters of growth.
- PepsiCo's reliance on promotions and smaller portions failed to offset declining sales caused by high prices.

**Companies:** PepsiCo, Walmart
**Countries:** United States

[Read the full story on New York Post](https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/)

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