# Morgan Stanley launched its bitcoin exchange-traded product, the Morgan Stanley Bitcoin Trust (MSBT), into a market it believes is still in its infancy.

*fintech · news · 2026-04-29 · Bitcoin Magazine*

## Key points

- Morgan Stanley's MSBT saw over $100 million in inflows, all from self-directed accounts.
- Morgan Stanley has not yet enabled MSBT access on its advisory platform, limiting advisor-driven inflows.
- The bank has chosen both Coinbase and BNY Mellon as custodians for its bitcoin trust.
- Morgan Stanley is rolling out internal advisor training to address the bitcoin knowledge gap.
- Bank holding bitcoin directly is possible, but regulatory alignment is still required, says Oldenburg.

**Companies:** Morgan Stanley, Coinbase, BNY Mellon, Strategy
**Countries:** United States

[Read the full story on Bitcoin Magazine](https://bitcoinmagazine.com/news/morgan-stanley-executive-on-bitcoin)

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