business / news / / The Independent
Kraft Heinz is the latest major company to focus more heavily on "value" for shoppers.
Kraft Heinz will invest $600 million in internal improvements instead of pursuing a company breakup.
KEY POINTS
- New CEO Steve Cahillane has shifted away from broad restructuring toward targeted product and pricing changes.
- Kraft Heinz is lowering prices, expanding promotions, and launching smaller, more affordable package sizes.
- Capri Sun Hydrate will not have a premium price, staying competitive despite extra product benefits.
- Packaging improvements are planned to make cold cuts longer-lasting and easier to reseal.
COMPANIES
Summarized by Newsio from The Independent. How we summarize →