# Lululemon Athletica Inc. (LULU) is a pioneering designer and retailer of technical athletic apparel, footwear, and accessories.

*business · news · 2026-04-24 · Barchart*

## Key points

- Lululemon named Nike veteran Heidi O’Neill as CEO, starting September 8, 2026.
- Lululemon's North American revenue fell 4%, despite 17% international and 28% China Mainland growth.
- The company will increase new product launches from 23% to 35% to re-engage North American shoppers.
- Lululemon anticipates a 250-basis point drop in operating margin due to cost pressures and tariffs.
- Lululemon's market value dropped from $67 billion to under $20 billion amid recent struggles.

**Companies:** Nike, Lululemon Athletica Inc.
**Countries:** Canada, China, Mexico, United States

[Read the full story on Barchart](https://www.barchart.com/story/news/1501471/lululemon-is-betting-on-a-revival-with-a-new-ceo-can-the-former-nike-exec-save-lulu-stock)

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