# Wolfe Research raised its price target on Visa to $395 from $385.

*fintech · news · 2026-04-29 · CNBC*

## Key points

- Wolfe Research has raised Visa's price target to $395, citing the 2026 FIFA World Cup impact.
- Visa's forecast upgrade is partly due to anticipated consumer and commercial spending from the World Cup.
- Visa's value-added services growth is benefiting from FIFA event-linked marketing and increasing fraud-related demand.
- Stronger cross-border e-commerce spending is compensating for weaker travel transactions due to the Iran war.

**Companies:** Visa
**Countries:** United States

[Read the full story on CNBC](https://www.cnbc.com/2026/04/29/visa-should-win-big-on-fifa-world-cup-windfall-wolfe-research-says-.html)

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