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Walmart is launching a new marketplace called Connect Select.
Walmart is launching a marketplace called Connect Select for buying streaming TV ads.
KEY POINTS
- Advertisers can now buy ads on Vizio and Warner Bros. Discovery through Walmart DSP.
- Connect Seller integrates with supply-side platforms like FreeWheel, Index Exchange, Magnite, and PubMatic.
- Small and medium businesses on Walmart's marketplace will gain easier access to TV advertising.
COMPANIES
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