# Walmart is launching a new marketplace called Connect Select.

*business · news · 2026-04-27 · Adweek*

## Key points

- Walmart is launching a marketplace called Connect Select for buying streaming TV ads.
- Advertisers can now buy ads on Vizio and Warner Bros. Discovery through Walmart DSP.
- Connect Seller integrates with supply-side platforms like FreeWheel, Index Exchange, Magnite, and PubMatic.
- Small and medium businesses on Walmart's marketplace will gain easier access to TV advertising.

**Companies:** Walmart
**Countries:** United States

[Read the full story on Adweek](https://www.adweek.com/commerce/walmart-targets-small-businesses-with-streaming-ad-marketplace/)

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