# Meta Platforms plans to use the data it gathers from businesses to further personalize the content users see on its social-media platforms.

*genai, business · news · 2026-06-09 · MarketScreener*

## Key points

- Meta will use business-supplied data to personalize both content feeds and AI-driven responses.
- The company will not collect new data, only expanding use of existing third-party business data.
- Meta is discontinuing the 'Your activity off Meta technologies' setting, reducing data-disconnection options.
- The new controls and data-use changes launch next month in the U.S., but exclude Europe and several countries.

By Kelly Cloonan Meta Platforms plans to use the data it gathers from businesses to further personalize the content users see on its social-media platforms. Meta said Tuesday it would use the data that businesses already send to it, like the games users play or purchases they make on other websites, to personalize the content users see in their social-media feeds as well as for artificial-intelligence-driven responses. A user who recently purchased a tent online may see more reels about camping, for example, Meta said in a blog post. The company, which has long used data from other businesses for more targeted advertising, said it would not collect any new data as part of the update. "This is about using information that businesses already send to us to further improve your experience," the company said. Meta, the parent company of Facebook and Instagram, also utilizes users' first-party data--such as their likes, follows and views on its social media platforms--to personalize the content they see. As part of the update, Meta said it would also streamline the settings it offers that let users control how it gets and uses the data other businesses share with it. Meta said it would discontinue its "Your activity off Meta technologies" setting, meaning it will no longer allow users to disconnect activity that businesses share with the company from their account. The company said it would instead expand its "Activity from other businesses" setting, allowing users to choose whether to allow it to use that data to show more personalized content and ads. Meta said the control and data-use changes will go into effect in the U.S. and a number of other countries next month, with more countries to follow. Certain countries and regions will be excluded at launch, including Europe, the United Kingdom, Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya, a Meta spokesperson said. Meta and its social-media sites have previously come under scrutiny for how they handle user privacy. In 2019, the Federal Trade Commission fined Facebook $5 billion, a record at the time, for consumer privacy violations. Meta also disclosed in 2024 that the Consumer Financial Protection Bureau had been considering taking action against the company over its use of financial data from third parties in its advertising business. Write to Kelly Cloonan at kelly.cloonan@wsj.com (END) Dow Jones Newswires 06-09-26 1518ET

**Companies:** Meta Platforms
**Countries:** United States

[Read the full story on MarketScreener](https://www.marketscreener.com/news/meta-says-third-party-user-data-to-influence-feed-ai-responses-alters-user-controls-2nd-update-ce7f5cdadd8df123)

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