# The luxury hotel sector continues to flourish, with a record number of properties slated to open this year across Europe, Asia and the Americas. *business · news · 2026-06-06 · Forbes* ## Key points - Hilton has expanded from one to over 50 hotels in Greece in just five years. - LXR Hotels & Resorts opens its first property in Greece, the Sandblu Santorini. - The Diplomat Beach Resort in Florida has rebranded to Signia by Hilton after an $80 million renovation. - Hilton Guangzhou Baiyun Airport offers direct access to six rail lines and Guangzhou in 25 minutes. - Hilton debuts the Canopy by Hilton brand in Thailand and plans to launch in Kenya, India, and Saudi Arabia. The luxury hotel sector continues to flourish, with a record number of properties slated to open this year across Europe, Asia and the Americas. No stranger to new openings throughout their storied history, Hilton is entering new markets and expanding its presence in places where travelers are eager to explore. From sun‑soaked coastlines to fast‑growing global cities, Hilton is set to see expansive growth in Greece, with the opening of four hotels this season across Athens, Corfu, Santorini and Crete which marks a major moment for the company in one of Europe’s most in‑demand destinations. In the last five years, Hilton has grown its presence in Greece from one hotel to more than 50 hotels, with a further 20 under development. With three new hotels in Thailand, including the first Canopy by Hilton in the market, Hilton continues to broaden its global footprint with brand debuts, including Tapestry Collection by Hilton in Kenya, LXR Hotels & Resorts in India and Spark by Hilton in Saudi Arabia. And in renovation news, Hilton Istanbul Bosphorus – a legendary destination that’s welcomed royalty, celebrities and global icons since 1955 – will unveil a stunning renovation and introduce a collection of standout dining experiences. Here’s a look at the Hilton expansions: Sandblu Santorini, LXR Hotels & Resorts, Greece Perched above Kamari’s black-sand shoreline, Sandblu Santorini, LXR Hotels & Resorts is a serene new luxury retreat offering a quieter, more intimate perspective on the island. The 66-room resort blends Cycladic design with contemporary elegance, featuring rooms, suites and private villas, many with their own pools, designed to reflect Santorini’s volcanic landscape and the Aegean horizon. Guests can explore six distinctive dining venues celebrating local flavors and volcanic-grown local wines, unwind at the Aurora Spa with ESPA and 111SKIN treatments or take part in curated wellness and cultural experiences rooted in the island’s traditions. Designed for discovery without the crowds, Sandblu Santorini offers a deeply personal, design-led escape and marks LXR Hotels & Resorts’ first hotel in Greece. Signia by Hilton Diplomat Beach Resort, Florida The resort officially marks a new era for South Florida’s iconic beachfront destination as The Diplomat Beach Resort transitions into Signia by Hilton. Following Trinity Investments’ 2023 acquisition, the 1,000-room resort has undergone an $80 million transformation of public spaces and dining venues, introducing a redesigned lobby, six updated dining venues, Club Signia and The Verandah Social Club. The property builds on The Diplomat’s long-standing legacy as one of the country’s premier meetings and events venues, offering more than 200,000 square feet of indoor and outdoor space, premium wellness amenities with convenient access to two airports. Hilton Guangzhou Baiyun Airport, China Hilton Guangzhou Baiyun Airport is seamlessly connected to the Guangzhou Baiyun International Airport. Located at the core of an integrated transport hub with six high-speed rail lines, four intercity routes and Metro Line 3, the hotel offers quick access to downtown Guangzhou, China in 25 minutes and the Greater Bay Area’s key cities within an hour. With 238 guest rooms, an all-day dining restaurant, a lobby lounge, and over 1,200 square metres of event space, the hotel blends cloud-inspired design with Hilton’s signature hospitality, making it an ideal choice for international transit, business and leisure travel. Canopy by Hilton Okinawa Miyako Island Resort, Japan Located in the picturesque Twuriba area, the 306-room resort is conveniently located 15 to 25 minutes away from both Miyako and Shimojishima airports in Japan. Situated next to the existing Hilton Okinawa Miyako Island Resort, this new property will offer its own distinct experience. Guests can look forward to an all-day dining restaurant, a bar and lounge, and a stunning rooftop pool and bar designed for ultimate relaxation. Additional amenities include a spa, fitness center, kids’ club, and flexible event spaces, making the resort an ideal destination for a stylish and immersive island escape. Motto by Hilton Guadalajara Centro Historico, Mexico Anticipated Opening Date: June 2026 As Motto by Hilton’s second property in Mexico, Motto by Hilton Guadalajara Centro Historico will bring the brand’s clever, connected offerings to Guadalajara’s historic district. With 154 flexible, intuitively designed guest rooms spread across eight floors, the hotel is the ideal launchpad for travelers looking to explore The City of Roses. After a day of exploring, the hotel’s onsite coffee shop, bar and restaurant will have just what guests need to rest, relax and recharge. The Den Bengaluru, LXR Hotels & Resorts, India Anticipated Opening Date: June 2026 The Den Bengaluru, LXR Hotels & Resorts will mark Hilton’s second luxury hotel in Bengaluru, India. Located in the city's dynamic tech district, Whitefield, The Den Bengaluru seamlessly bridges heritage and innovation, offering an environment where guests can move seamlessly between focused work, casual connection, and moments of pause. The hotel carries the cosmopolitan energy that defines Whitefield today. Strategically located adjacent to premier tech parks and major corporate hubs like the International Tech Park Bangalore, EPIP Zone, Brigade Tech Park, GR Tech Park and Prestige Shantiniketan Business District, The Den appeals as a premier destination for extended stays and discerning luxury travelers seeking connection, clarity and a sense of place in the midst of the hustle and bustle. Canopy by Hilton Deer Valley, Utah Anticipated Opening Date: June 2026 Overlooking the Jordanelle Reservoir and Deer Valley Resort, and situated steps from the Jordanelle Express Gondola in Utah, Canopy by Hilton Deer Valley promises effortless ski access during the season as well as a cozy atmosphere, a lively apres-ski experience, and access to a host of restaurants. The hotel will offer a curated suite of on-site amenities including a pool and hot tub, steam room and sauna, fitness center and golf simulator. There will also be a dedicated ski reception lobby and ski locker room, meeting and conference facilities, as well as two levels of underground parking. **Companies:** Hilton **Countries:** Greece, Thailand, Kenya, India, Saudi Arabia, Turkey, China, Japan, Mexico, United States [Read the full story on Forbes](https://www.forbes.com/sites/rogersands/2026/06/06/from-utah-to-greece-hilton-continues-to-expand-its-brand/) --- Canonical: https://newsio.io/n/6a52ae16-e210-4f66-ab44-455a1b69acc6/the-luxury-hotel-sector-continues-to-flourish-with-a-record-number-of-properties Summarized by Newsio from Forbes. https://newsio.io/how-it-works