aerospace / news / / PerthNow
Cars from German auto brands are being shunned by many young Chinese buyers.
Volkswagen was overtaken by BYD in 2024 and Geely in 2025 in China's market rankings.
KEY POINTS
- German car brands' market share in China dropped from 26% in 2019 to 16% in 2025.
- Volkswagen closed its Dresden factory, the first factory closure in Germany in its history.
- Audi launched a China-specific 'AUDI' brand in 2023, targeting younger buyers with localized products.
- Chinese automakers like BYD and Geely are building factories in Europe to bypass EU tariffs.
COMPANIES
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