# UBS raises its price target on Apple shares to $287 from $280.

*business · news · 2026-04-28 · CNBC*

## Key points

- UBS raised Apple's price target to $287 due to strong device demand amid memory shortages.
- UBS now expects Apple's fiscal Q3 revenue at $102 billion, an 8.5% year-over-year increase.
- UBS increased its iPhone unit forecast to 50.3 million, citing memory-driven share gains.
- Apple has managed to secure enough silicon and memory, overcoming supply chain challenges.

**Companies:** Apple
**Countries:** United States, China

[Read the full story on CNBC](https://www.cnbc.com/2026/04/28/apple-gets-a-price-target-hike-from-ubs-ahead-of-earnings.html)

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