genai / news / / Digital Trends
Google is testing ads in its AI chatbot Gemini app.
Google's Chief Business Officer confirmed ads could eventually appear in the Gemini app.
KEY POINTS
- Google is prioritizing AI Mode monetization in Search before considering ads in the Gemini app.
- If a successful ad format is found in AI Mode, it may be implemented in Gemini as well.
- Ad performance tracking within AI chatbots is more complex than traditional Search advertising.
COMPANIES
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