genai / news / / Times of India
ChatGPT maker OpenAI has added a new beta experience that lets users discover and customise Starbucks drinks directly through the chatbot.
OpenAI and Starbucks launched a beta ChatGPT feature for discovering and customizing Starbucks drinks.
KEY POINTS
- Users interact with ChatGPT to get drink suggestions, but final orders must be placed in Starbucks' app.
- This integration is part of Starbucks' 'Back to Starbucks' strategy to increase in-store visits.
- Starbucks credits these digital efforts with reversing a decline, reporting higher Q1 customer transactions.
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