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Apple’s smartphone shipments grew 5% year over year, while all of its top.
Apple led global smartphone shipments in Q1 2026 for the first time ever.
KEY POINTS
- Apple's market share rose to 21% in Q1 2026, up from 19% a year earlier.
- All major Apple competitors saw shipment declines, while Apple grew 5% year over year.
- Global smartphone shipments fell 6% due to memory chip shortages and higher component costs.
- Apple is less affected by supply chain issues due to its premium positioning and integrated supply chain.
COMPANIES
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