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iPhone 18 Pro and iPhone 18 Pro Max will go on sale later this fall.
Apple plans an 'aggressive pricing strategy' for iPhone 18 Pro and Pro Max despite rising RAM costs.
KEY POINTS
- Jeff Pu predicts iPhone 18 Pro and Pro Max base prices will stay at $1,099 and $1,199.
- Apple may offset increased component costs by increasing upgrade prices for higher storage variants.
- Apple confirmed 'significantly higher memory costs' will impact its business starting this summer.
COMPANIES
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