# British consumer group Which?

*business · news · 2026-05-07 · MacRumors*

## Key points

- A UK tribunal denied Apple's request to exclude non-paying iCloud users from the lawsuit.
- The lawsuit uniquely applies 'Forgone Consumer Surplus' to claim damages for non-paying customers.
- All UK iCloud users since November 2018 are automatically included unless they opt out.
- Apple could face up to £3 billion in damages, averaging £70 per eligible UK customer.
- The tribunal will consider if Apple's iOS restricts fair competition for third-party cloud storage providers.

**Companies:** Apple
**Countries:** United Kingdom

[Read the full story on MacRumors](https://www.macrumors.com/2026/05/07/apple-icloud-lock-in-uk-lawsuit/)

---

Canonical: https://newsio.io/n/5f67680b-71e4-40db-819c-637891f7290f/british-consumer-group-which-first-filed-the-lawsuit-in-late-2024-and-is-asking
Summarized by Newsio from MacRumors. https://newsio.io/how-it-works