# ASX-listed hotel software provider Siteminder will launch new artificial intelligence tools in a bid to convince investors to halt a dramatic sell-off.

*business · news · 2026-04-14 · Australian Financial Review*

## Key points

- Siteminder will introduce new artificial intelligence tools to address investor concerns.
- Siteminder has lost over 50 percent of its value in this year's AI-led sell-off.
- The AI-led sell-off has disproportionately impacted Siteminder compared to other ASX tech stocks.
- Siteminder's recovery coincides with rebounds in Atlassian, Xero, and WiseTech Global shares.

**Companies:** Atlassian, Xero, WiseTech Global, Siteminder
**Countries:** Australia

[Read the full story on Australian Financial Review](https://www.afr.com/technology/siteminder-tackles-ai-fears-as-software-stocks-fight-back-20260414-p5znod)

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