newsio aggregates and links to original sources. We do not own the original images or content. If you believe content infringes on intellectual property rights, contact us — it will be removed at first notice.
genai/news//CNBC TV18
Coca-Cola India launches Google Gemini-powered ‘Halftime Surprise’ experience.
Coca-Cola India has partnered with Google to launch the Gemini-powered 'Halftime Surprise' campaign.
KEY POINTS
Consumers access three AI-driven experiences by scanning QR codes on select Coca-Cola packs.
Gemini's Canvas feature generates personalised albums, comic strips, and historical collages based on selfies.
Campaign integrates rewards, allowing users to win vouchers and event tickets through digital participation.
This is Coca-Cola India's first campaign to use Gemini Canvas for large-scale consumer engagement.
Coca-Cola India launches Google Gemini-powered ‘Halftime Surprise’ experience
Coca-Cola India launches Coca-Cola Halftime Surprise with Google Gemini, offering AI powered interactive experiences, rewards, and personalised digital content.
By Anshul
Coca-Cola India has launched “Coca-Cola Halftime Surprise”, an artificial intelligence-powered consumer engagement campaign developed in collaboration with Google and built using Google Gemini technology.
The initiative allows consumers to scan QR codes on select Coca-Cola packs to access three AI-driven interactive experiences focused on entertainment, creativity, and personalised content generation.
According to the company, the campaign draws inspiration from Coca-Cola’s global “Halftime” philosophy and aims to turn routine consumption breaks into interactive digital experiences. Users can access themed interfaces on Google Gemini that incorporate gaming-style interactions and AI-generated outputs.
The experiences use Gemini’s Canvas feature to generate personalised visual narratives, comic-strip style stories, music-themed artwork, and time-travel inspired collages based on user inputs and selfies. Consumers can also unlock rewards, including vouchers and tickets.
The campaign includes three experiences:
“Be a Rockstar”, where users create AI-generated album covers and music-themed visuals through a jukebox-style interface, with opportunities to win concert tickets.
“Be a Movie Star”, where users appear as characters in AI-generated six-panel comic strips and can win movie vouchers.
“Travel Through Time”, where users generate collage-style visuals themed around different historical or futuristic settings, with chances to win travel-related vouchers.
Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia, said the campaign was designed around Gen Z consumers’ preference for visual and interactive forms of self-expression. She said the collaboration with Google aimed to combine creativity and technology to create personalised digital experiences.
Shekar Khosla, Vice President-Marketing at Google India, said the collaboration uses Google Gemini to enable interactive and personalised brand engagement experiences.
The launch follows Coca-Cola India’s earlier generative AI-led Diwali campaign, “Festicons”, which focused on personalised festive content creation.