# Coca-Cola India launches Google Gemini-powered ‘Halftime Surprise’ experience.

*genai, business · news · 2026-05-29 · CNBC TV18*

## Key points

- Coca-Cola India has partnered with Google to launch the Gemini-powered 'Halftime Surprise' campaign.
- Consumers access three AI-driven experiences by scanning QR codes on select Coca-Cola packs.
- Gemini's Canvas feature generates personalised albums, comic strips, and historical collages based on selfies.
- Campaign integrates rewards, allowing users to win vouchers and event tickets through digital participation.
- This is Coca-Cola India's first campaign to use Gemini Canvas for large-scale consumer engagement.

Coca-Cola India launches Google Gemini-powered ‘Halftime Surprise’ experience Coca-Cola India launches Coca-Cola Halftime Surprise with Google Gemini, offering AI powered interactive experiences, rewards, and personalised digital content. By Anshul Coca-Cola India has launched “Coca-Cola Halftime Surprise”, an artificial intelligence-powered consumer engagement campaign developed in collaboration with Google and built using Google Gemini technology. The initiative allows consumers to scan QR codes on select Coca-Cola packs to access three AI-driven interactive experiences focused on entertainment, creativity, and personalised content generation. According to the company, the campaign draws inspiration from Coca-Cola’s global “Halftime” philosophy and aims to turn routine consumption breaks into interactive digital experiences. Users can access themed interfaces on Google Gemini that incorporate gaming-style interactions and AI-generated outputs. The experiences use Gemini’s Canvas feature to generate personalised visual narratives, comic-strip style stories, music-themed artwork, and time-travel inspired collages based on user inputs and selfies. Consumers can also unlock rewards, including vouchers and tickets. The campaign includes three experiences: “Be a Rockstar”, where users create AI-generated album covers and music-themed visuals through a jukebox-style interface, with opportunities to win concert tickets. “Be a Movie Star”, where users appear as characters in AI-generated six-panel comic strips and can win movie vouchers. “Travel Through Time”, where users generate collage-style visuals themed around different historical or futuristic settings, with chances to win travel-related vouchers. Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia, said the campaign was designed around Gen Z consumers’ preference for visual and interactive forms of self-expression. She said the collaboration with Google aimed to combine creativity and technology to create personalised digital experiences. Shekar Khosla, Vice President-Marketing at Google India, said the collaboration uses Google Gemini to enable interactive and personalised brand engagement experiences. The launch follows Coca-Cola India’s earlier generative AI-led Diwali campaign, “Festicons”, which focused on personalised festive content creation.

**Companies:** Google, Coca-Cola
**Countries:** India

[Read the full story on CNBC TV18](https://www.cnbctv18.com/business/companies/coca-cola-launches-google-gemini-halftime-surprise-experience-ws-l-19915266.htm)

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