business / news / / The Economic Times
Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India.
Amazon is integrating MX Player's free content base with Prime Video's premium originals in India.
KEY POINTS
- The integration aims to convert MX Player's free users into Prime subscribers and expand Amazon's ad business.
- Amazon's move increases its presence in India's AVOD market, aligning with the industry's hybrid monetization trend.
- Netflix is reportedly considering launching its advertising-supported streaming tier in India by year-end.
COMPANIES
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