# Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India.

*business · news · 2026-05-07 · The Economic Times*

## Key points

- Amazon is integrating MX Player's free content base with Prime Video's premium originals in India.
- The integration aims to convert MX Player's free users into Prime subscribers and expand Amazon's ad business.
- Amazon's move increases its presence in India's AVOD market, aligning with the industry's hybrid monetization trend.
- Netflix is reportedly considering launching its advertising-supported streaming tier in India by year-end.

**Companies:** Amazon
**Countries:** India

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/industry/media/entertainment/streaming-firms-eye-one-stop-shops-to-build-scale-and-profitability/articleshow/130919022.cms)

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