# According to Bloomberg's Mark Gurman, the company aims to launch its first pair of smart glasses.

*web3 · news · 2026-04-13 · NDTV Profit*

## Key points

- Apple is testing four distinct frame designs for its upcoming smart glasses.
- The smart glasses will lack built-in displays and focus on lightweight, daily wearability.
- Core features include high-quality photo and video capture, phone calls, music streaming, and Siri integration.
- Apple aims to launch the smart glasses in 2027, with prototypes possibly shown by late 2026.
- This marks a shift from Apple's earlier plan for immersive AR/VR devices due to Vision Pro's muted response.

**Companies:** Apple
**Countries:** United States

[Read the full story on NDTV Profit](https://www.ndtvprofit.com/technology/apple-smart-glasses-in-four-distinct-frame-designs-may-be-unveiled-later-this-year-mark-gurman-11349376)

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