# TikTok launches international marketing push for its ad platform.

*business · news · 2026-05-05 · Social Media Today*

## Key points

- TikTok launched a new global marketing campaign emphasizing its in-app shopping and discovery features.
- Ipsos research found 93% of daily TikTok users use the app as a purchase research tool.
- TikTok now has over 100,000 EU TikTok Shop merchants, signaling strong merchant uptake.
- TikTok Shop's beauty category grew 60% year-on-year in the UK, becoming the country's fourth largest beauty retailer.
- TikTok reported $26.2 billion in GMV for the first half of 2025, highlighting rapid shopping growth.

**Companies:** TikTok
**Countries:** Germany, United Kingdom

[Read the full story on Social Media Today](https://www.socialmediatoday.com/news/tiktok-launches-international-ad-platform-campaign/819392/)

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