# SAP's 2026 strategy centres on what Pfiester describes as a flywheel: data, applications, AI.

*genai · news · 2026-04-09 · iTWire*

## Key points

- SAP launched a new three-tier services model in January 2026 with a single customer representative.
- Business Data Cloud now unifies SAP and non-SAP data, supporting partners like Palantir and Databricks.
- SAP's Clean Core strategy mandates standard processes and API-first integration to reduce technical debt.
- SAP's integrated toolchain claims up to 30% lower transformation costs and 35% faster time-to-value.
- The concept of 'agentic transformation' highlights the shift to human and AI agent collaboration in workflows.

**Companies:** SAP
**Countries:** Australia, United States

[Read the full story on iTWire](https://itwire.com/guest-articles/guest-interviews/itwire-tv-sap-s-thomas-pfiester-your-ai-won-t-work-if-your-data-is-a-mess.html)

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