# French luxury group Kering announced it’s working with Google to bring Gucci-branded smart glasses to market sometime next year.

*web3 · news · 2026-04-27 · Road to VR*

## Key points

- Kering is partnering with Google to launch Gucci-branded smart glasses as early as 2027.
- This collaboration marks the first entry of a luxury brand into the smart glasses segment.
- EssilorLuxottica sold over seven million smart glasses in 2025, tripling revenue since 2023.
- Gucci's smart glasses could help Google’s Android XR OS cover a broader price range than rivals.
- Apple is reportedly preparing multiple smart glasses styles for release in late 2026 or early 2027.

**Companies:** Google, Kering, EssilorLuxottica
**Countries:** France, United States

[Read the full story on Road to VR](https://www.roadtovr.com/gucci-branded-google-smart-glasses-release/)

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