# Episode 8 of India for the World, a leadership podcast by Mint and Boston Consulting Group (BCG), is out now.

*business · news · 2026-04-10 · Livemint*

## Key points

- Indian brands often achieve initial global traction by targeting diaspora markets before broader expansion.
- Emerging markets in Asia, Africa, and the Middle East offer higher growth potential than Western markets.
- Digital-first strategies are enabling Indian brands to enter developed markets with lower upfront investment.
- Premium consumers globally now exhibit similar behaviors, allowing brands to target segments across geographies.
- India's domestic market often offers higher returns, causing many brands to deprioritize global expansion.

**Companies:** Boston Consulting Group, Marico Limited
**Countries:** India, United States, United Kingdom, Canada, Middle East

[Read the full story on Livemint](https://www.livemint.com/focus/from-india-to-the-world-the-playbook-for-building-global-consumer-brands-11775818485877.html)

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