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Online retailer has slashed prices across more than 4,300 items.
Amazon Fresh has cut prices on over 4,300 items, covering about 45% of its range.
KEY POINTS
- Amazon is now the cheapest or equal to Tesco, Asda, Sainsbury's, or Morrisons on 64.9% of comparable products.
- Amazon's grocery sales in the UK grew at double the company's overall rate last year.
- Amazon is expanding delivery via 'Amazon Now,' with under-30-minute grocery drops planned for new areas.
- Amazon faces ongoing scrutiny from the Groceries Code Adjudicator over delayed supplier payments.
COMPANIES
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