# Online retailer has slashed prices across more than 4,300 items.

*business · news · 2026-05-08 · Liverpool Echo*

## Key points

- Amazon Fresh has cut prices on over 4,300 items, covering about 45% of its range.
- Amazon is now the cheapest or equal to Tesco, Asda, Sainsbury's, or Morrisons on 64.9% of comparable products.
- Amazon's grocery sales in the UK grew at double the company's overall rate last year.
- Amazon is expanding delivery via 'Amazon Now,' with under-30-minute grocery drops planned for new areas.
- Amazon faces ongoing scrutiny from the Groceries Code Adjudicator over delayed supplier payments.

**Companies:** Amazon, Tesco, Asda, Morrisons, Sainsbury's, Co-op, Iceland
**Countries:** United Kingdom

[Read the full story on Liverpool Echo](https://www.liverpoolecho.co.uk/news/uk-world-news/tesco-asda-sainsburys-morrisons-shoppers-33914580)

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