business / news / / The Hollywood Reporter
Amazon has quietly built an advertising juggernaut, and Prime Video is at the heart of that growth.
Prime Video is now profitable as a standalone business, according to Amazon executives.
KEY POINTS
- Amazon's Q1 ad revenue reached $17.1 billion, surpassing Warner Bros. Discovery and Paramount combined.
- Prime Video has sold out all advertising inventory for the 2024 WNBA season.
- Prime Video is securing year-round live sports deals, boosting both ratings and younger audience demographics.
- Amazon plans coordinated entertainment and sports events for Thanksgiving week, including Duke vs. UConn and a Madden biopic.
COMPANIES
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