# Amazon has quietly built an advertising juggernaut, and Prime Video is at the heart of that growth.

*business · news · 2026-05-08 · The Hollywood Reporter*

## Key points

- Prime Video is now profitable as a standalone business, according to Amazon executives.
- Amazon's Q1 ad revenue reached $17.1 billion, surpassing Warner Bros. Discovery and Paramount combined.
- Prime Video has sold out all advertising inventory for the 2024 WNBA season.
- Prime Video is securing year-round live sports deals, boosting both ratings and younger audience demographics.
- Amazon plans coordinated entertainment and sports events for Thanksgiving week, including Duke vs. UConn and a Madden biopic.

**Companies:** Amazon
**Countries:** United States

[Read the full story on The Hollywood Reporter](https://www.hollywoodreporter.com/business/business-news/amazon-prime-video-leveraging-sports-advertising-domination-1236586416/)

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