business / news / / Hindustan Times
Start-ups across food, fashion and personal care brands are targeting children with safe and sustainable product lines.
Kidbea raised ₹30 crore in Series A funding for bamboo and organic cotton kids' apparel.
KEY POINTS
- Tuco Kids secured $4 million and expanded from under 10 to over 80 SKUs in six months.
- India's sustainable kids' wear segment is already $1.5 billion and growing rapidly.
- 67% of Indian parents consider sustainability when buying for children, per McKinsey survey.
- Sustainable kids' products are now positioned for the mass market, not just premium buyers.
COMPANIES
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