# Start-ups across food, fashion and personal care brands are targeting children with safe and sustainable product lines.

*business · news · 2026-04-10 · Hindustan Times*

## Key points

- Kidbea raised ₹30 crore in Series A funding for bamboo and organic cotton kids' apparel.
- Tuco Kids secured $4 million and expanded from under 10 to over 80 SKUs in six months.
- India's sustainable kids' wear segment is already $1.5 billion and growing rapidly.
- 67% of Indian parents consider sustainability when buying for children, per McKinsey survey.
- Sustainable kids' products are now positioned for the mass market, not just premium buyers.

**Companies:** Kidbea, Tuco Kids
**Countries:** India

[Read the full story on Hindustan Times](https://www.hindustantimes.com/cities/mumbai-news/startups-target-parents-with-eco-friendly-kids-brands-101775762935890.html)

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