business / news / / Fortune
Home Depot's new structure brings marketing closer to digital tools.
Home Depot's marketing and product teams work side by side, unlike most retailers.
KEY POINTS
- The Home Depot app drives 3-4 times higher spending among users versus non-app customers.
- AI enables Home Depot to adjust marketing content in real time based on local weather and regional demand.
- Home Depot's creator portal now includes nearly 3,000 vetted creators who drive targeted campaigns.
- 25% of Grand Duchess tree purchasers via creators were new to Home Depot during the 2025 season.
COMPANIES
Summarized by Newsio from Fortune. How we summarize →