# Visa report says Indias affluent consumers are rapidly growing and shifting from ownership to experience led spending.

*fintech · news · 2026-04-28 · CNBC TV18*

## Key points

- India's affluent earners have nearly doubled from 69 lakh to 130 lakh in recent years.
- Affluent spending is shifting from ownership to experience-led purchases, such as travel and dining.
- Secondary cities like Ahmedabad and Surat now show affluent consumption patterns similar to major metros.
- Cross-border spending penetration among India's elite segments has reached 63%.
- Affluent Indians increasingly prefer integrated ecosystems offering multiple lifestyle services for convenience.

**Companies:** Visa
**Countries:** India

[Read the full story on CNBC TV18](https://www.cnbctv18.com/personal-finance/how-affluent-india-shifting-spending-ownership-to-experiences-visa-study-ws-el-19894916.htm)

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